Zee Keralam, the prominent Malayalam entertainment television channel, has adopted a firm stance that the television series telecast on the channel should look beyond entertainment and prove to be a tool for social change.
Aimed at accurately addressing social issues, the channel has been delivering strong messages through its popular series like Kudumbasree Sharada and Durga. Unauthorized intrusion by YouTube influencers into personal privacy, especially that of prominent and high-ranking individuals, has become a major topic of discussion in today’s world.
Such trends tend to damage the mental health of individuals and make them look ridiculous in front of the public. Zee Keralam is trying to flag this serious issue among its viewers through the series it telecasts every week. As a start to this initiative, Zee Keralam has been able to change the traditional way of story-telling by actively including socially-responsible themes as part of the storyline of the serials being telecast on the channel.
Along with providing clean entertainment, Zee Keralam aspires to strongly intervene in contemporary issues and educate the people. Beyond simply entertaining viewers, Zee Keralam also aims to call out the wrong trends prevailing in society and trigger change for the better.
