ZEE Entertainment Enterprises Ltd. (Z) has announced a major initiative aimed at supporting the growth of football in India, enabling every ZEE5 football subscriber to contribute towards identifying, training, and uplifting young football talent from across the country.
As part of the initiative, the company revealed that 15% of ZEE5’s football-related subscription revenue will be dedicated to football development programs in India. The move aligns with Z’s long-term vision of strengthening the football ecosystem and creating opportunities for aspiring players at the grassroots level.
Highlights
✅ 15% of ZEE5 football subscription revenue to support football development in India
✅ Focus on identifying and nurturing young football talent across the country
✅ Plans for grassroots leagues and structured training programs
✅ Collaboration with global football federations and sporting bodies
✅ Long-term vision to strengthen India’s presence in future FIFA World Cups by 2034
According to the company, football fans subscribing to ZEE5 will indirectly contribute to nurturing future football stars, helping create pathways for talented youngsters from cities, districts, towns, and rural regions across India.
Z stated that it plans to collaborate with football federations around the world, as well as national and state-level sporting associations, to establish structured talent identification and training programs. The company also intends to create scalable league formats at the city, district, state, and national levels to build a strong pipeline of football talent.
The initiative comes as Z continues to strengthen its association with global football through its partnership with FIFA. The company believes that India possesses significant untapped football potential and that structured investment in grassroots development can help elevate the sport to new heights.
A key objective of the initiative is to build a sustainable football ecosystem capable of producing internationally competitive players. The company has outlined an ambitious vision of helping India develop teams capable of participating in future FIFA World Cup competitions, including both men’s and women’s tournaments across various age groups by 2034.
Speaking about the initiative, Punit Goenka, Chief Executive Officer of Zee Entertainment Enterprises Ltd., said that India has a vast pool of football talent and that the company is committed to creating an environment that supports the holistic development of the sport.
The initiative aims to combine the passion of football fans with meaningful opportunities for young players, transforming viewer engagement into long-term impact for Indian football.
With FIFA World Cup 2026 coverage currently available on ZEE5, the company believes this initiative can help lay the foundation for a stronger football culture in India while creating opportunities for the next generation of footballers.
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