The Don – Amrita TV Presents Today, on the Friday Super Cinema (at)7.

Amrita TV Friday Super Cinema (at)7 – The Don

Friday Super Cinema (at)7 is a daring scheduling strategy attempted by Amrita TV by which the latest blockbusters of the Malayalam Film Industry will be shown every Friday evening at 7 pm. A breath taking initiative, this move revamps its telecast schedule to introduce unforgettable weekender specials into hallowed prime time slots.A disarmingly simple title at first glance, every word is crammed chock-a-block with significance.

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About 2 years ago, Kerala had a serial soaked populace, so addicted to the sob stuff they reached automatically for their handkerchiefs every day at 6pm. Amrita revolutionized scheduling history by introduced a ‘Superstar’, Kerala’s 1st reality show into this serial entrenched slot, showing the guts to wean away a population in danger of sinking in tearjerkers . It was a move that had historians sharpening their quill pens in a hurry, for History was being created.

Now Amrita does it again, another novel departure from staid routine that shakes up the industry from its stupor. By switching to the more professional National TV timings of Monday-Thursday and re-organising the programme mix slotted for Friday prime time Amrita TV leaves Friday evenings The Don free from soaps and serials for 3 hours of non-stop cinematic entertainment that climaxes over dinner .

Friday evenings inaugurates the beginning of the week end which offers welcome respite from dreary week day routine. Life in the fast lane takes its toll on most people — beating morning office traffic, wading through files, panting to be a foot ahead of deadlines. Jet age stress makes one look forward to weekends, when one can unwind by putting up one’s feet and letting down one’s hair; placing life on hold when road rage, grueling schedules and work place competition recede into the far distance . An excellent film eases one into the relaxation mode. The film is not pushed into the usual late night slot that leaves one even more exhausted, but is fitted in thoughtfully at 7pm.

It is a repertoire that will make your weekdays whiz past as you wait in anticipation of the pleasure to come on Friday evenings. Hereafter, Monday morning blues will become a thing of the past – because there are always Friday Super Movies to look forward to.