Premium OTT advertising opportunities, once accessible only to large enterprise advertisers, are now becoming available for small and regional brands as well.
Mumbai
JioHotstar’s self-serve advertising platform enables startups, local businesses, and regional brands across India to independently run targeted advertising campaigns during premium content, including IPL broadcasts. Previously, such opportunities were generally available only to enterprise advertisers with large budgets and agency support.
Several regional businesses from Maharashtra, Goa, Karnataka, Telangana, Tamil Nadu, West Bengal, Gujarat, Odisha, Kerala, and Delhi-NCR have already used the platform to reach audiences during IPL broadcasts and regional entertainment content.
Advertisers Using the Platform
- Oxycool (Goa)
- Chandukaka Saraf Jewels (Maharashtra & Karnataka)
- Deepa Silks (Tamil Nadu)
- Eden Realty (West Bengal)
- Air Bounce (Gujarat)
- Baby Memorial Hospital (Kerala)
- Jas Honda (Odisha)
Key Features of the Platform
- Advertising campaigns can start from just Rs. 4,000
- Access to premium advertising formats including pre-roll, mid-roll, and mobile-first ads across sports, entertainment, movies, and regional content
- Advanced targeting options including:
- Regional language feeds
- City, area, and pin-code level targeting
- Audience demographics and interests
- Device targeting
- Option to target specific IPL team matches
- Performance-based models such as CPC (Cost Per Click) to optimize spending based on user engagement
- Regional brands can choose to advertise during matches involving their local teams, helping them build deeper connections with regional audiences during high-engagement moments
Digital Advertising Growth in India
This shift reflects the broader democratization of digital advertising in India. The growth of connected TV consumption, regional language audiences, and digital sports viewers has opened new opportunities for small businesses to compete for consumer attention alongside national brands.
Efforts are currently underway to further understand how digital sports advertising helps improve visibility, customer engagement, and market reach for small businesses during high-consumption events like the IPL, through selected advertiser experiences and regional success stories.
