Bigg Boss Malayalam Season 8 has attracted a strong lineup of sponsors ahead of its Grand Launch today at 7:00 PM. MyG, White Gold and Maruti Suzuki India are among the title and joint title partners, while Danube Properties, Asian Paints, Manash Lifestyle, Exo and Regal Jewellers are among the co-presenting brands associated with the Malayalam edition.
The Malayalam season forms part of a massive 2026 Bigg Boss lineup across the JioStar Network and JioHotstar, with more than 95 sponsors across six language editions – Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam.
For Malayalam audiences, all eyes are now on Mohanlal and the Bigg Boss Malayalam Season 8 contestants, who will be officially introduced during the Grand Launch.
Bigg Boss Malayalam Season 8 Sponsors
| Sponsor Category | Brands |
|---|---|
| Title and Joint Title Partners | MyG, White Gold, Maruti Suzuki India |
| Co-Presenting Brands | Danube Properties, Asian Paints, Manash Lifestyle, Exo, Regal Jewellers |
| Other Sponsors | MYK Laticrete, Avaada Solar, Dazller, CP Plus, Dulcoflex, K P Namboodiri, Cera |
| Host | Mohanlal |
| Television | Asianet |
| Streaming | JioHotstar |
| Grand Launch | Today at 7:00 PM |
MyG, White Gold and Maruti Suzuki Among Major Sponsors
The commercial lineup for Bigg Boss Malayalam Season 8 includes brands representing a wide range of sectors.
MyG, White Gold and Maruti Suzuki India are among the title and joint title partners associated with the season.
Danube Properties, Asian Paints, Manash Lifestyle, Exo and Regal Jewellers are among the co-presenting brands.
The other sponsors include MYK Laticrete, Avaada Solar, Dazller, CP Plus, Dulcoflex, K P Namboodiri and Cera.
The variety of brands associated with the Malayalam edition reflects the commercial interest surrounding the new season of the Mohanlal-hosted reality show.
Bigg Boss Agnipareeksha Malayalam Also Attracted Advertisers
The pre-show edition Bigg Boss Agnipareeksha Malayalam also attracted a notable lineup of advertisers ahead of the main season.
MyG and White Gold were associated as title and joint title partners, with Danube Properties as a co-presenting partner.
Dazller, Classic Legend, Regal Jewellers, Harpic, Pothys, Kerala Matrimony and CP Plus were among the associate brands associated with Agnipareeksha.
The pre-show served as the commoner selection phase ahead of Bigg Boss Malayalam Season 8, building momentum towards the launch of the main season.
More Than 95 Sponsors Across Six Bigg Boss Editions
Bigg Boss enters its 2026 season with six editions across Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam on the JioStar Network and JioHotstar.
Together, the editions have attracted more than 95 sponsors across categories including consumer durables, jewellery, automobiles, fintech, personal care, food and beverages, retail, e-commerce, real estate and lifestyle.
The six editions are hosted by some of the biggest names in Indian entertainment.
Salman Khan hosts the Hindi edition, Sourav Ganguly leads Bangla, Vijay Sethupathi hosts Tamil, Nagarjuna returns for Telugu, Kiccha Sudeep fronts Kannada and Mohanlal hosts Bigg Boss Malayalam.
For the first time in the history of Bigg Boss, six editions are coming together across India during the same festive window.
National and Regional Brands Back Bigg Boss 2026
The multi-language presence of Bigg Boss provides advertisers with an opportunity to build national campaigns while tailoring their presence to individual regional markets.
Several brands have extended their associations across multiple editions.
National brands including HUL, Britannia, Asian Paints, Maruti Suzuki India Limited, Godrej Consumer Products Limited, Hero MotoCorp and Mondelez are present across multiple Bigg Boss editions.
Ai+ Nova Smartphone, Star Health Insurance, Arvind Labs, Danube Properties, Haier, Opella Healthcare, ORN.com and Kamla Pasand Pan Masala are also leveraging multiple Bigg Boss markets.
The strategy allows national brands to use the overall scale of the franchise while regional advertisers can focus more closely on individual language audiences.
New Advertisers Show Strong Interest in Southern Editions
The 2026 season is also attracting a significant number of first-time advertisers.
Across the Southern markets, more than 50% of advertiser participation comes from new advertisers, while approximately 30% of spends are being driven by local advertisers.
In the Hindi market, around 70% of advertisers are first-time associations.
The advertiser mix demonstrates how the six-language Bigg Boss strategy combines the reach of a national entertainment franchise with the cultural and commercial relevance of individual regional editions.
Bigg Boss Malayalam Season 8 Contestants to Be Revealed Today
While the sponsor lineup is already taking shape, the biggest attraction for Malayalam audiences is the Bigg Boss Malayalam Season 8 contestants.
Asianet had earlier teased different categories of housemates without revealing their identities. The clues indicated the presence of personalities connected with music, activism, politics, cinema and viral content creation.
The new season will also bring selected commoners from Bigg Boss Agnipareeksha Malayalam into the larger Bigg Boss journey.
The complete Bigg Boss Malayalam Season 8 contestants lineup will become clear with the official introduction of the housemates during the Grand Launch.
Bigg Boss Malayalam Season 8 Launching Today at 7:00 PM
The wait ends today as Bigg Boss Malayalam Season 8 launches at 7:00 PM, with Mohanlal returning as host.
The Grand Launch will introduce the contestants entering the house and officially begin the new season on Asianet and JioHotstar.
With a strong sponsor lineup, the completion of the Agnipareeksha phase and growing curiosity around the Bigg Boss Malayalam Season 8 contestants, the stage is set for the new edition.
Stay tuned to Kerala TV for the complete Bigg Boss Malayalam Season 8 contestants list, contestant profiles, voting updates, eliminations, episode highlights and the latest updates from the Mohanlal-hosted show.
