Prime Video and IMDb are celebrating 10 years of streaming in India with a special campaign highlighting some of the country’s most popular web series between 2016 and 2026. The celebration features acclaimed titles including Mirzapur, The Family Man, Panchayat, Farzi, Paatal Lok, Inside Edge and Made in Heaven, reflecting how Indian digital entertainment has evolved over the past decade.
Prime Video shared a special collection of promotional images under the theme “10 Years of Streaming in India – Top 10 Most Popular Indian Series (2016–2026)”, taking viewers through memorable shows and characters from different years.
The campaign also comes as Prime Video approaches its tenth anniversary in India, having launched the streaming service in the country in December 2016.
Prime Video and IMDb Celebrate a Decade of Indian Web Series
The collaboration looks back at a period when Indian web series developed from an emerging entertainment format into a major part of the country’s viewing culture.
The promotional campaign highlights different phases of Indian streaming, from sports dramas and family comedies to crime thrillers, political stories and espionage series.
Rather than focusing on a single genre, the campaign showcases the variety of storytelling that helped attract Indian audiences to digital platforms.
Popular titles such as Mirzapur and The Family Man feature repeatedly in the year-wise collection, reflecting their continued visibility across multiple seasons.
Popular Indian Web Series Featured in the Prime Video–IMDb Campaign
| Year | Featured Series | Campaign Theme |
|---|---|---|
| 2017 | Inside Edge, Permanent Roommates | The Year of Cricket and Chemistry |
| 2018 | Mirzapur, Breathe, Inside Edge, Yeh Meri Family | The Year with a Range |
| 2019 | Mirzapur, Made in Heaven, The Family Man | The Year We Felt It All |
| 2020 | Mirzapur, Panchayat, Paatal Lok, Breathe: Into the Shadows | The Year of Binge Watch |
| 2021 | Mirzapur, Aspirants, The Family Man | The Year of Ambition and Action |
| 2022 | Mirzapur, Panchayat, Campus Diaries, The Family Man | The Year of Dreams and Drama |
| 2023 | Mirzapur, Farzi | The Year of Master Plans |
| 2024 | Farzi, Sapne Vs Everyone, Panchayat, Citadel: Honey Bunny, Mirzapur | The Year of Unexpected Alliances |
| 2025 | Mirzapur, Panchayat, The Family Man, Khauf, Paatal Lok | The Year of Smiles and Thrills |
| 2026 | Mirzapur, Sapne Vs Everyone, Raakh, Adarsh Baal Vidyalaya | The Year of New Beginnings |
The table represents titles featured in the campaign’s year-wise promotional images, rather than the original premiere year of every series or an independently verified annual ranking.
Mirzapur, The Family Man and Panchayat Remain Major Highlights
Among the shows featured in the campaign, Mirzapur receives considerable attention. The crime drama, known for its characters and power struggles, has become one of the most recognisable titles associated with Indian streaming.
The Family Man, starring Manoj Bajpayee, represents the growing popularity of Indian espionage thrillers. Its combination of intelligence operations, family relationships and action has attracted audiences across the country.
Meanwhile, Panchayat, featuring Jitendra Kumar, demonstrates the appeal of character-driven storytelling rooted in everyday Indian life.
The campaign also recognises Farzi, starring Shahid Kapoor, alongside critically appreciated productions such as Paatal Lok and Made in Heaven.
From Inside Edge to Farzi: The Growth of Indian OTT Entertainment
Inside Edge, one of Prime Video’s earliest Indian Originals, helped establish sports-based drama as a streaming genre.
Subsequent productions expanded the range of Indian web entertainment, bringing stories about crime, relationships, rural communities, politics and social issues to audiences.
The campaign also includes titles such as Aspirants, Permanent Roommates, Yeh Meri Family and Sapne Vs Everyone, highlighting the wider Indian web-series landscape beyond a single streaming platform.
This distinction is important because the anniversary collection celebrates Indian streaming more broadly, even though Prime Video is prominently associated with the campaign.
Prime Video Completes 10 Years in India in December 2026
Prime Video launched in India on 14 December 2016, making December 2026 an important milestone for the streaming service.
Over the decade, Indian audiences have gained access to a growing selection of original series, films, regional-language productions and international entertainment.
The Prime Video–IMDb campaign provides a retrospective of that journey, highlighting the series that became part of viewers’ watchlists and conversations.
With the message “10 years of making home in your watchlists and hearts,” Prime Video celebrates the popularity and lasting appeal of Indian web entertainment.
The anniversary campaign offers viewers an opportunity to revisit some of the notable Indian series from 2016 to 2026 while recognising the transformation of the country’s OTT industry.
