Prime Video Takes the Clear Lead in the Indian Streaming Market, Apple TV+ Posts Massive Annual Growth in Q4 2025
Q4 2025 SVOD Market Shares , JustWatch Streaming Charts
JustWatch today released its latest report on the Indian streaming industry, following changes in the market throughout 2025. With almost 16 million active users in India alone, JustWatch shares unique insights into online viewing habits.
This Quarterly Market Shares Report tracks user behavior changes and highlights the wins and losses of over 60 SVOD providers in India.
Key Takeaways:
- Prime Video Solidifies Top Spot:Prime Video claims the undisputed lead with a 25%
share, fueled by the strongest quarterly growth of +2percentagepoints(pp).
- Apple TV+ Records Strong Annual Growth: Apple TV+ was the market’s strongest performer year-over-year, posting an impressive gain of +6ppto reach a 17%market share.
- Netflix Trails Behind in Third as Jio-Hotstar Secures Second:Despite quarterly dips from both Jio-Hotstar (21%) and Netflix (18), both platforms maintain their place in the top three, followed closely by Apple TV+ (17%).
Market Development Snapshot
| Platform (Q4 2025 Share) | Quarterly Development (Q3 → Q4 2025) | Annual Development (Q4 2024 → Q4 2025) |
| Prime Video(25%) | +2 pp | -3 pp |
| Jio-Hotstar(21%) | -2 pp | N/A* |
| Netflix(18%) | -1 pp | +2 pp |
| AppleTV+(17%) | +2 pp | +6 pp |
| Zee5(9%) | -1 pp | -2 pp |
| SonyLiv(5%) | Stable | +2 pp |
| Others(5%) | Stable | +3 pp |
*YoY comparisons are not available for Jio-Hotstar due to the merger of JioCinema and Disney+ Hotstar in India (February 14, 2025).
SVOD Market Shares in Q4 2025
The top two leaders in streaming this quarterare:
- PrimeVideo– 25%
- Jio-Hotstar– 21%
Followed by Netflix (18%), Apple TV+ (17%), and Zee5 (9%), SonyLiv (5%), and other services (5%).
Market Development Overview
Prime Video (25%) and Jio-Hotstar (21%)
- Quarterly development(Q3→Q42025):Prime Video gained +2ppthis quarter, while Jio-Hotstar declined by –2 pp.
- Annual development(Q42024→Q42025):Prime Video declined by –3ppyear-over-year, while annual comparison for Jio-Hotstar is not available (N/A*).
Netflix (18%) and Apple TV+ (17%)
- Quarterly development(Q3→Q42025):Netflix declined by –1ppthis quarter, while Apple TV+ gained +2 pp.
- Annual development(Q42024→Q42025):Netflix grew by +2ppyear-over-year, while Apple TV+ posted the strongest annual increase at +6 pp.
Zee5 (9%) and SonyLiv (5%)
- Quarterly development(Q3→Q42025):Zee5 declined by –1ppthis quarter, while SonyLiv remained stable.
- Annual development(Q42024→Q42025):Zee5 declined by –2ppyear-over-year, while SonyLiv gained +2 pp.
Other Platforms (5%)
- Quarterly development(Q3→Q42025):Other platforms remained stable in Q4.
- Annual development(Q42024→Q42025):Other services collectively grew by +3 pp year-over-year.
Sourcing this report
Insights are derived from the streaming activity of almost 16 million Indian JustWatch users. When referencing this data, please credit JustWatch and link to: https://www.justwatch.com/in
Methodology
SVOD Market Shares
JustWatch’s Market Shares are calculated based on user engagement on our website, TV, and mobile apps. User interest in India is measured by adding movies or TV shows to their watchlist, clicking out to a streaming service or filtering multiple streaming services and marking titles as “seen”. SVOD Market Share Interactions were measured between January 1, 2025 and December 31, 2025.
JustWatch Streaming Charts
The JustWatch Streaming Charts measure streaming popularity for series and film based on user activity. This includes clicking on a streaming offer, adding a title to a watchlist, and marking a title as ‘seen’. This data is collected from >60 million movie & TV show fans per month. It is updated daily for 140 countries and 4,500 streaming services.
Note: Figures have been rounded to the nearest whole percentage point. Platforms with fluctuations smaller than ±0.5 pp are classified as stable or unchanged.
About JustWatch
JustWatch is the world’s largest streaming guide with more than 60 million monthly users across 140 countries in one place movies, TV series, and sporting events from hundreds of streaming platforms worldwide including Amazon Prime Video, Netflix, Disney Plus, Apple TV+, Hulu, and many others, making it easy to find out where you can legally stream them.
JustWatch is headquartered in Berlin, Germany, with offices in New York, Los Angeles, Paris, Munich, and London. It employs more than 200 people.
