2 in every 3 Urban Malayalis tune into Asianet; Bigg Boss 7 alone contributes nearly one-fourth of recent channel viewership
The Unmatched Leadership of Asianet: Connecting Deeply with the Malayali Community
Asianet continues to reaffirm its position as the undisputed leader in Malayalam entertainment, capturing the hearts of Malayali audiences across Kerala and beyond. With an extraordinary 64% share of prime-time viewership in urban markets, nearly 2 out of every 3 urban Malayalis are tuning into Asianet during the most valuable hours of television. This dominance reflects not just numbers but the channel’s unrivalled ability to connect with audiences through content that entertains, inspires, and mirrors everyday life.
At the forefront of this success is the phenomenal performance of Bigg Boss Season 7, which has emerged as a cultural ritual for Malayali families. The show alone has contributed nearly one-fourth 24% of Asianet’s recent total viewership, cementing its place as the single-largest prime-time driver across Malayalam television. Compared to the last season, the current edition has seen a 14% rise in weekday audiences and an impressive 23% growth on weekends. Its compelling mix of drama, emotional storytelling, and an engaging cast has made Bigg Boss more than just a show it is now a shared cultural moment that sparks conversations across dining tables, workplaces, and social platforms alike.
Complementing this non-fiction powerhouse is Asianet’s weekday fiction line-up, which continues to dominate with emotionally resonant stories. Household favourites such as Chempaneer Poovu, Patharamattu, Pavithram, and Teacheramma have struck a deep chord with audiences, while newer shows like Mazhathorum Munpe are steadily building loyalty. Together, these serials reflect the hopes, dilemmas, and triumphs of everyday Malayali lives, making them daily companions for families across the state.
Beyond fiction and reality formats, Asianet has consistently delivered marquee cultural specials and premieres that bring households together. From the nostalgia of Maveli Kottaram to the high-octane The Star Singer Special Event and the impactful premiere of Thudarum, the channel has created moments that transcend television and become collective experiences for viewers of all ages.
A Channel That Feels Like Companion
Having begun its journey 32 year ago in 1993, Asianet has grown alongside Malayali audiences for over three decades, it’s a mirror, a companion, and a celebration of Malayali life. Evolving with changing formats, adapting to new platforms, and delivering consistently through every era of broadcast. Its presence today spans not only Kerala but also the global Malayali diaspora across the Middle East, Europe, North America, and Southeast Asia. With its ability to remain contemporary while staying firmly rooted in cultural values, Asianet continues to set the benchmark in Malayalam entertainment and reaffirm its position as the channel that truly feels like home for Malayalis everywhere.
