Asianet Middle East Channel Launched

Asianet Middle East

Asianet Middle East

Asianet to Launch Dedicated Middle East Channel on March 25

Programming tailored to suit the lifestyle of Keralites in the Middle East.
Fresh new content and more opportunities for advertisers.

Dubai/Trivandrum, March 24, 2010: Asianet, the leading Indian television channel with a footprint across the Indian Subcontinent, the Middle East, USA, Europe and South Asia, today, announced the launch of a dedicated Middle East Channel to go on air with a soft launch at 11 am on March 25.

Currently, viewers of Asianet in the Middle East are offered the same programming schedules as that of the flagship channel in Kerala, which has been structured to suit the lifestyle of people residing in the south Indian state.

“There is a considerable difference in the lifestyle of Keralites in Kerala and the expatriate Keralite community living in the Middle East. As the leading and trusted television channel of thousands of Malayalis in the region, we believe that the difference in outlook and aspirations must reflect in our channel’s programming to fully connect with our loyal audience here,” said Mr K Madhavan, Managing Director of Asianet communications Ltd.

The new dedicated 24×7 channel will structure its mainline programming schedule to suit the prime time, as per the Middle East time zone. Thus, viewers in the Middle East can watch new blockbuster movies and all the weekend shows on Fridays instead of having to miss them on Sundays. The timing of other popular programmes will also be newly structured to suit the Middle East residents.

“The new channel also enables us to create special programmes for the Keralites in the Middle East region and provide our advertisers with more convenient time-slots for taking their message to the desired audience,” added Mr Madhavan. “To complement the Asianet Middle East 24×7 channel, we are also planning to establish a dedicated studio to drive our Middle East programming further.”

Asianet, established in 1993 in Kerala, launched its Middle East operations to be closer to the large population of expatriate Keralites in the region in 2000. In addition to setting up a dedicated office in Dubai Media City, Asianet also made strong inroads into radio with the popular Asianet 657 AM, which has extensive listenership across the Gulf region.

Asianet Middle East has a dedicated events team, which organises special stage shows across the Gulf region during festive occasion of importance to the Keralites. Events like Ponnonam, Dance Party and Vishukaineetam have been massive crowd-pullers that brought together Malayalis in joyous celebration with Asianet.

“We have always been committed to stay connected with our viewers,” said Mr Madhavan. “Asianet already has a powerful programming mix already that is focused on life in the Gulf. Programmes such as Gulf Round Up and City Lights give an overview of life in the Gulf. We were also the first to commence dedicated programming for events such as Dubai Shopping Festival, thus serving as a cultural bridge.”

With a an estimated 4.5 million in the Middle East region alone, Asianet is the leader in Malayalam television with two other Malayalam channels – Asianet News, dedicated to news, views and analysis; and Asianet Plus, an entertainment channel catering to the younger audience. The Asianet Middle East 24×7 channel will effectively replace the Asianet channel from Kerala in the entire Middle East w e f 25th March 11 am.

The official launch of Asianet Middle East 24×7 will be held at a gala function to be held in Dubai on April 7, 2010.

55 Responses

  1. rita says:

    kindly give the timing of your programme paattupetty in asianet middle east.

  2. seema says:

    please tell the time of ANANTHAM ANJATHAM,in middle east?

  3. C K Jose says:

    Open House
    Asianet Middle East

    After Compliments

    Thank you for gifting ASIANET MIDDLE EAST channel to all the Malayalees in the Gulf/Middle East region. We all were very happy to hear this news through Asiant channel and we all tuned to the new frequency to get ASIANET MIDDLE EAST, but there was no announcement through Asianet that you are going to discontinue the other Asianet channels (i.e. Asianet & Asianet Plus).

    We have to make a suggestion regarding the most loved/viewed programme ‘Idea Star Singer’ as under :

    By showing the IDEA STAR SINGER as a delayed programme (i.e. two days after showing the programme in India), what enjoyment is there for us ? In our opinion, the telecast of this most loved and viewed programme should be at the same time in India as well as other GCC and European countries. By this delayed proramme, we are not able to vote for our favorite contestants. Don’t you want vote/SMS from Gulf viewers ? There will be a huge reduction in Votes/SMS from the viewers, particularly from GCC countries. Hence we request you to please consider transmitting at least the ‘IDEA STAR SINGER’ programme at the same time as is being shown in India.

    If this is not possible, we hope at least the FINAL will be shown ‘LIVE’ in India, GCC and all over the world at the same time, so that each favorite contestants will receive lot of SMS and that will help in deciding the right contestant.

    I am sending this mail on behalf of Gulf viewers and do not feel that this is my individual opinion.

    Shall be grateful if you could please forward this request to the concerned authorities and we look forward to hearing a positive response asap.

    With best regards

    C K Jose
    Secretary to General Manager
    National Mineral Water Co. SAOG
    P.O. Box 2740, Ruwi, PC 112, Sultanate of Oman
    Tel. 00968-24628900/ Fax 00968-24628999 / GSm 99343385
    E-mail : /
    Website :

  4. Niyaz says:

    We love it asianet with good sound and good picture and good programmes but without any announcement disconnected two channel (i.e. Asianet & Asianet Plus)after launched a new middle east channel.

    Anyhow tks to all of you.

    Niyaz ksa.

  5. carolyn says:

    i think asianet only consider working people.there are so many lke u who are simply sittting at home . our only entertinement was asianet. but now what is this. we are fed up with this cinema . actualy i think house wives are the regular viewers of this programme what i feel is your idea star singer is now something to cheat gulf viewers .that is why now i stop viewng my favorite programme. All my friends are not satisfied with your new channel .7 pm was the previous time for idea star singer .Before ,after watcching this programme only we gone out .I dont think working people spent so much time infront of your channel. They are so much busy.If they so in the previous timing there was retelecast at proper time .so please at least make arrangementsfor us to watch asianet and asianetplus . other wise we spent our life simply sleeping fulltime

  6. sindhu says:

    idea star singer joby john mobile number please

  7. dani says:

    soooooooooooooooooooo boringggggggggggg

  8. Sir
    i am a regular viewer of idea star singer programme and support the contestants with sms.please keep the time 8 pm kuwait time. when i am on night duty i will have to leave home by 9 pm and return home @ 8 am.please consider my request

  9. naseer says:

    ingane borakkaruthu.
    oru masathil ithu (rappakal film) ethramathe pravashyamanu?
    pravasigalku thersday night friday ithanu free time.
    please concider our feelings

  10. jinu says:

    HAI i am jinu i am working in ksa.i have one request here holyday thursday & friday that time coming filim all old filim one filim how many time coming.plese put new filim filim coming only saturday & sunday.y like that. plese provide thursday & friday good filim (new)plese change time seerial parijatham.this 2 2 late seerial parijatham

  11. renuka says:

    now u people ignored malayalees like no mood to watch tv. Bçause we malayalees only entertainment was asianet and now u changed it as middle east for pravasee’s and putting such a boring programmes.How many times u r telecasting the same movies with in a month. And that also very old ones. The other thing is u r focusing only uae based malayalees and ignoring others.

  12. saji says:

    Hai We wish all sucess for Assianet Middle East Channel,Can change the time of the programe named Sanjaram (Santhosh George)Now showing 12.30 at mid night (11.30 pm in Qatar time)If can change the time 10.30 pm on qatar time (dubai 11.30 pm)thats time is better
    Qatar Viewers

  13. rsp qatar says:

    Please ignore the malayalm movies ie rapakal, chandrolsavam, chakram, mambazakalm,junior senior ,last year this movies may be 20 times telecasting on asianet middle east,in last month rapakal shown three times,howmany movies are released in malayalm filim industry,I don’t understand what is the problem for telecasting other movies,Please consider my request,
    All Viewers on Assianet Middle East

  14. arya says:

    we would like knowthat asianet middle east will get idea star singer grand finale live so, that we can support our favourite contestens.

  15. thomas george says:

    Can you give me the timing of all programme telecast in asianet middle east in one week .

  16. krishnnan says:

    asinetmiddleast all program asianet & plus channel telicast 1 week before all repeet

  17. somesh says:

    hijoby congrajulation you r good singer..

  18. SHAIK says:

    Hi JOBY Congrajulation. 100% Eligible to get the 1st Prize. All the best

  19. irshad says:

    Potta channel Asianet middle-east…
    oru nalla program polum illa entharu valipp channela
    ithilum nallath asianet and asianet plus
    full time nalla program aayirikkum……………….

  20. IRSHAD says:

    Potta channel

  21. IRSHAD says:

    ith entha valip channelaaaaaaaaaaaaaaaaaaaaaaaaaaa

  22. SEEMA says:

    i wnt every prgms of asianet n asianet plus all prgms in middle east plssssssssssssssssssssssssssssssssssssssssssssssssss……………… try to put nice films……….ok…………..

  23. Baachumol says:

    asianet middle east is verry good channel.but u r putting bad and oldfilims.put new new filims. okkkkkkkkkkkkkkkkk

  24. fouziyabasheer says:

    asianet middle east channel is sooooooooooo booring.wat is this?

  25. Thomas John says:

    There was a mistake in “Hrudayaraagam” programme transmitted on 23.20 (16/08/2010)(Qatar time). Film Vandanam music director is Auseppachen where as the anchor told as Johnson. Johnson is background scorer in that film. please try to avoid such kind of mistakes..!!!

  26. Arunlal says:

    Hi.. Actually Asianet Middle East Chanel is a good channel. But it is boring while compared with Asianet and Asianet Plus. See including me 80% of Gulf malayalees are working peoples and we all are getting free after 6 pm. Try to telecast entertainment programs at that time and please avoid repeating of film telecast on Thursday night and Fridays.

  27. joseph john says:

    please a camera lens focus to kerala all police stations saroundins and its roads.too much vechicles parking with there on cases. There is no benfit in all public.the government will take action for this may be selling or any way to befit to the kerala people

  28. kristine says:

    Please give us back our asianet and asianet plus.They were very good channels.Better than any malayalam entertainment channels.Very good compared to Surya,We etc.But Asianet Middle East is very boring with very less Malayali touch and good programs.But thnx for changing the time of Sancharam.

  29. jamal says:

    if you don’t mind pls stop that don,t waste people time why not like this in europe they have sense

  30. nazeem says:

    jhan oru laptop vangichu asianet pravasikale marannu
    panamullavar aranu t v kanunnathu avarkku net undu
    janagalkku vendi alla gulf le parasyathinu vendi asianet
    maripoye(sorry asianet)

  31. manoj says:

    star siger,cinima,starsigerjunior,seerial’skanan kazhiyunnilla
    jhangakku pazhaya asianet madhi please
    arabikalude attum,thuppum.adiyum,thozhiyum ennum kittarundu
    ethinoru ashwasam asianet ayirunnu
    ellam poy now i am a madddddd—- – – -inde kooodeyanu i am a saik ganam

  32. Radhakrishnan SK says:

    Though late transmissions we were watching only two programs viz Devi Mahathmyam and Idea Star Singer. By changing the timing we are unable to see it. Devi Mahathmyam is now at 5.30PM and we cant reach home by that time. Similarly Idea Star finishes at 10.30PM; after 10 we have to sleep otherwise we cant get up early in morning and reach office on time. Hence please adjust these two programs in such a way that we can watch it in between 7.30 and 10 PM. Also please avoid frequent repetition of songs in musical programs.

  33. johncy says:

    please tell the time of PARIJATHAM SERIAL,in middle east?

  34. SHERLY JOHN says:

    please tell me the new timing of parijatham

  35. Rajan Menon says:

    I am writing this letter from U.A.E. I am a regular viewer of Asianet Middle East Programmes. Last Tuesday (i.e. on 21st Sept-2010)”CINEMALA” Programme was not telecast. However, it was announced on Monday 20th Sept – 2010 that Tuesday at 8.30 p.m. it will telecast. I am very much surprised why it has not been telecasted as per stipulated day and timing. Such irregularities cannot be tolerated. At least there is a courtesy, you should announce in advance if there is any changes of pre-announced programmes.

  36. suja says:

    Please add kissankrishideepam in the Asianet middle East Channel. We are missing this program now.

  37. ദിലിപ് ഉഴുന്നല്ലുര്‍ says:

    ഏഷ്യാനെറ്റില്‍ ഇപ്പോഴും ഭക്തി എന്നതിന് ബക്തി എന്ന് പറയുന്ന ഒരു പ്രോഗ്രാം ആണ് രാവിലെയുള്ള “ദേവസംഗീതം”.

  38. Anusree says:

    I am writing this mail from U.A.E. I am a regular viewer of Asianet Middle East Programmes and i make sure i dont miss any of the programmes.,,though we dont get asianet and asianet plus middle east is a big relief.Idea star singer,serials, Live gulf greetings and devotional song programmes keep up to the standards…Good work!!!

  39. Hemasandhya says:

    Hai, I was a regular viewer of Asianet since 1997 when we got cable connection in my Home town. I came to UAE in 2008 and was very happy that I was able to follow those good programmes in Asianet even after reaching miles away from my kerala. But after the introduction of Asianet Middle East, the situation is just the reverse. The major concern is the repetation of the programmes, i.e the films telecasted once are retelecasted and we are forced to see the same movie atleast thrice a month. Even the programmes like star talks, super chef etc are retelecasted twice or thrice. The quality of advertisements was very high in Asianet, but in Asianet Middle East, the Advertisement quality is very poor, and even no single advertisement about products in India, Idont know why you ignore that, the advertisements had really contributed to the colourfulness of Asianet. Another boring phenomina is that every half an hour the programme for the day would be announced and also even between the break for each programme, this makes the programmes really boring. Humbly request you to consider all the points that I have noted here and please understand that this is a real request of a genuine lover of old Asianet. This is hightime for the Asianet team to consider revisiting the programme stratergy and make the channel a good one like our own Asianet. Hope to see something good from Asianet Middle East.

  40. ANEES says:


  41. ANEES says:

    ഞങ്ങള്‍ക്കുള്ള ആശ്വാസമാണ് ഏഷ്യാനെറ്റ്‌ മിട്ലീസ്റ്റില്‍ ഉച്ചക്കുള്ള സിനിമ പക്ഷെ ഒരേ സിനിമ തന്നെ ആവര്‍ത്തിച്ചു വരുന്നു.അത് ഞങ്ങളെ വല്ലാധെ വിഷമിപ്പിക്കുന്നു.അതുകൊണ്ട് നല്ല കോമഡി സിനിമ ഇടാന്‍ ഞങ്ങള്‍ അബ്യര്തിക്കുന്നു.അല്ലെങ്കില്‍ ഞങ്ങളുടെ ഏഷ്യാനെറ്റും ഏഷ്യാനെറ്റ്‌ പ്ലുസും തന്നാല്‍ മദി.ഒരായിരം പ്രദീക്ഷയോടെ..,……ഒരു കൂട്ടം പ്രവാസികള്‍………………………………………………………………………………………….

  42. MUHAMMED SIBIN says:

    We a group of bachelors hereby quit watching Asianet Middle East since the films you are showing at weekends are too too boring. You show good film on working days. Asianet Middle East is not up to the mark. We prefer Asianet Plus.

  43. pmkurup says:

    ISS season 5 fourth stage first episode is startingwise very good but comments and marks are very poor from celibrities gust. MGS commented to one lady who is from audience(regarding one question) is not a standard bit…all the best for Contestants!!!!!!!!

  44. Babu G Panikkar says:

    We are regular viewers of Asianet Middle East. We would request Asianet to reconsider the brodcasting time of the following program:
    – 5:30 PM – Idea Star Singer
    – 6:30 PM – Alavudinum Albhutha Vilakkum

  45. shama says:


  46. anilkumar says:

    This chanal is very bad kerala program is coming after one week what is thise? geve me anser

  47. shweta mathew says:

    asianet middle east is not necessary.we need asianet and plus.
    gulf greetings timing s too long.kindly adjust

  48. RAJ says:

    ISS ,one of the best programme,and notmake dad by guesting “JAYASURYA”. He makes boring comments. We get angry,when he open the mouth for makeing comment.Pls, don’t bring him next time. Similerly try to avoid repeating same movies.

  49. lakshmi says:

    This is very cruvel to us that we couldn’t see the latest programms that telecast in please show the programms uptodate like before.

  50. sreeja says:

    Dear Sir,

    Please include ASIANET NEWS as well as we get only Asianet and kairali channels only in Doha.I am compelled to watch Kairali because of the News.


  51. mansoor says:

    try to avoid the songs program before snacharam,(12am)we can save our time or telecast cinemala instead of songs

  52. Murali says:

    Asianet middle east playing the same movies during saudi weekend also Thursday & Friday have our holidays. We don’t to see the repeated pictures again. There are lot of movies like god father, nadodikkatu and like so many old and intermediate pictures. You are still playing lolipop, greetings,minnaminikootam these are repeated a lot. Pls don’t play these pictures again and bring us new films, old films which were not repeated and not played.


    Murali-Riyadh, Santosh,Ajith, Radhakrishnan,Salam, Chutia Sudhir, Ziyadha and Freinds.

  53. Shalu says:

    Koongoma Poo on Middle east is a very excellent serial. The story so far is verygood. Acting of Asha sarath and Shalini are superb.
    We hope to see more good serials like this.
    Programs on Thursdays and Fridays are boring. Night movies are not good.

  54. shahid dxb says:

    hi .. does anyone know the calling number to ” gulf greeting ” on asianet middle east?

    thanks in advance

  55. FRN says:

    Munch star singer junior music show is an exellent programme for both children and elders. But after the grand finale of MMS junior seasont 2,there is no any information about the third season. The viewers are waiting for the show.Please telecast the show as fast as possible or whether it is ended please inform the fact to the viwers!

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