Zee Malayalam Channel – Zee Entertainment Enterprise Ltd (ZEEL) Entering Kerala Market
Zee Entertainment Enterprise Ltd Officially Confirmed Launch of Zee Malayalam
ZEEL Officially confirmed that they will soon Entering Kerala Market by Launching Zee Malayalam and strengthening south india presence. Zee is one of the leading indian tv network, they haven’t any channels in malayalam. Zee network completed 25 years and recently launched fresh look. Zee having channels in telugu, kannada and tamil languages. They have recently launched high definition version of zee tamizh and roped jyothika as brand ambassador. ZEEL realizes that they have not much influence in south indian market especially kerala. Star network channel Asianet leading kerala market.
Sun network channel surya tv, Malayala manorama group channel Mazhavil Manorama are the other biggies in kerala. Zee started purchasing big budget film rights, they bagged satellite rights of 2.0 (Enthiran Part 2) and Mersal. All the major malayalam channels airing dubbed content, Zee tv planning to bring own serials and shows malayalam dubbed version in their gec. Zee tv’s malayalam gec launch date , availability and other details not finalized yet. Zee tv currently working on the digital platform named Z5. This is Zee TV’s 3rd OTT platform after dittotv and Ozee, Z5 Application will very soon available through play store.
Reports says zee tv started purchasing malayalam film rights and discussion going with serial directors to bring fresh content to malayalam viewers. Viacom18 also planning to bring malayalam gec named Colors Malayalam. Zee Telugu, Zee Cinemalu, Zee Tamil, Zee Kannada are the South indian channels from ZEEL (Zee Entertainment Enterprise Ltd). As per latest telugu trp ratings chart, zee telugu is leading. Zee tamizh dropped into 4th place after Star Vijay. Hope zee tv malayalam channel will very soon and it will be available through dth and cable networks. Stay tuned here for more updates about malayalam television channels.