Amrita TV Secures Consistent Ratings
As the festival season and the consequent consumer buying period sets in, marketers and advertisers have upped the antenna to target potential customers for their respective Target Groups(TG). It against this backdrop that the TVRs (TAM) of Amrita TV assumes importance.
For the past four Weeks ,Amrita’s TVRs place it in the Top 5 brigade among all Malayalam GEC & News Channels,for target groups such as Female TG(15 Years+ & 35 Years+) Male TG(35 Years+) and Male&Female TG(4 Years+). This trend reflects the viewer’s faith in appreciating a channel which has been recognized from inception for its trend-setting,yet wholesome family entertainment; and as the first destination for topical credible,balanced and sensitive News Bulletins.
Be it launching two gulf-based reality Shows running into 175 episodes along with two Grand Finales , or a three-minute News Snippet on well-known specialty roadside eateries across the country(“Thattu Kada”), or a round-the clock two-minute News module,” Spot News” every 30 minutes, Amrita TV has blazed a trail.
In a television landscape,where public interest content has been relegated to the realms of the public broadcaster, Amrita TV is the only GEC in Asia to air a 30-minute News Bulletin on Health & Wellness(“Arogya Vartakal”) and Education & Careers(“Vidyabhyasa Vartakal”)every day of the week.
But at the same time recognizing the viewers taste for movies,fiction and content that is entertaining, Amrita’s varied Prime Time menu cuts across genres comprising three Reality Shows, a social-issue based Real Life show(“Kathayalla Ithu Jeevitham”),a mythological(“Sree Padmanabham”),a family soap and a comedy serial.
A Reality Show for young dancers(“Super Dancer Junior”), co-exists with a Reality Show for Church Choirs(“Deva Geetham“), as well as another Reality Show for traditional Muslim songs(“Kasavu Thattam”).
In fact for Kerala’s most celebrated festival,”Onam”, Amrita TV has lined up an amazing spectrum of content spread across 12 days(Aug 20-31) appealing to all target segments in the Malayali diaspora. (www.amritatv.com)