Amrita TV Reserves 7 P.M Friday Slot For Movies
Malayalam general entertainment channel Amrita TV is introducing a blockbuster movie slot at 7 pm on Friday evenings under the brand Friday Super Movies. Amrita TV said that the decision is based on customer feedback, which had indicated that most viewers prefer cinema on a Friday evening.
The channel has switched soaps and serials into the Monday-Thursday slot while Friday evenings are left free for movies. Moreover, this slotting is tailored for the Malayalam diasporas spread across the Middle East, for whom Friday is a holiday.