Radio Mango – Idea Nattile Tharam 3

Radio Mango – Idea Nattile Tharam 3

Nattile Tharam 3

Radio Mango Nattile Tharam 3

Radio Mango 91.9 has kicked off third edition of its on-ground mobile music reality show, Radio Mango Idea Nattile Tharam on Sunday. In its first two editions, Nattile Tharam had found a place in the Limca Book of Records twice for its unique on-ground format and had won awards at a national level as well. Over the last two years, the event’s unique mobile recording studios garnered much addition and last year’s innovation included a mobile recording boat in order to reach people who live by Kerala’s waterways.

This year, Nattile Tharam 3 is back with yet another twist – recording studios will now ply road, water, and air – by means of a helicopter in order to reach participants in this high range. This one-of-a-kind feature gives Nattile Tharam 3 the opportunity to reach throughout the state. Nattile Tharam 3 will audition at least 20,000 participants and will cover all 14 districts in Kerala with 111 touch points reaching up to 18 lakh people.

Other co-sponsors to the event are: Western Union, Nokia, Tata Tion, V-Guard and Double Horse. JT Pac is the Venue partner.

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