Radio Mango – Idea Nattile Tharam 3 Takes The Skies

Radio Mango – Idea Nattile Tharam 3 Takes The Skies

Nattile Tharam 3

Radio Mango - Idea Nattile Tharam 3

Radio Mango’s award winning on-ground music reality show Radio Mango – IdeaNattile Tharam, into its third edition this year, brought in an exciting innovation over the past episodes – a flying studio set in a helicopter.

After the mobile recording studio, Pattuvandi and the sailing studio, Pattuvanchi, the Pattuthumbi (so named by listeners via a Facebook contest because of the helicopter’s similarity to a dragon fly ) alighted upon the hilly high ranges of Idukki district’s Munnar & Kattapana regions , reaching out to aspiring singers from that region. A day was kept aside for Kochities for a feel of helicopter audition. With this unique feature Radio Mango Idea Nattile Tharam 3 now covers the entire state by road, water and air. In this edition at least 20,000 participants from the 14 districts of Kerala are expected to try their luck in winning the title of ‘Nattile Tharam’. The show reaches out to 18 lakh people across 111 touch points over a two-month period. The Winner of Nattile Tharam title would get a chance to sing for a Malayalam movie by a renowned movie director and one of Kerala’s popular Music composer.

This year all the excitement of Nattile Tharam 3 audition at various touch points is also captured on facebook. The page already has a huge fan following of Keralites across the globe interacting and participating in various contests

Other co-sponsors to the event are: Western Union, Nokia, Tata Tion, V-Guard and Double Horse. JT Pac is the Venue partner.

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