Asianet Plus has been having a good year in 2011. The leading Malayalam entertainment channel has further widened the lead with its nearest second. Asianet plus has been consistently scoring on an average 78 plus GRPs in weekdays prime time (Source: TAM; CS ABC 4+, Kerala Total Market; from weeks 13 to 20) for the last two months.
Asianet plus is 32 ٪ ahead of Surya, the immediate competitor and Sun Network’s Malayalam GEC. A wide array of blockbuster movies, ,other leading in-house porogrammes like “ Walk With Subaida “, “Chirikkum Thalika “ , “ Cinema Today”, “ Hridayaragam” , “ Musical Chair” , “ Super Chef” , “Big Picture ‘ , and other variety offerings have helped the channel record impressive viewership numbers.