Asianet Middle East
Asianet to Launch Dedicated Middle East Channel on March 25
Programming tailored to suit the lifestyle of Keralites in the Middle East.
Fresh new content and more opportunities for advertisers.
Dubai/Trivandrum, March 24, 2010: Asianet, the leading Indian television channel with a footprint across the Indian Subcontinent, the Middle East, USA, Europe and South Asia, today, announced the launch of a dedicated Middle East Channel to go on air with a soft launch at 11 am on March 25.
Currently, viewers of Asianet in the Middle East are offered the same programming schedules as that of the flagship channel in Kerala, which has been structured to suit the lifestyle of people residing in the south Indian state.
“There is a considerable difference in the lifestyle of Keralites in Kerala and the expatriate Keralite community living in the Middle East. As the leading and trusted television channel of thousands of Malayalis in the region, we believe that the difference in outlook and aspirations must reflect in our channel’s programming to fully connect with our loyal audience here,” said Mr K Madhavan, Managing Director of Asianet communications Ltd.
The new dedicated 24×7 channel will structure its mainline programming schedule to suit the prime time, as per the Middle East time zone. Thus, viewers in the Middle East can watch new blockbuster movies and all the weekend shows on Fridays instead of having to miss them on Sundays. The timing of other popular programmes will also be newly structured to suit the Middle East residents.
“The new channel also enables us to create special programmes for the Keralites in the Middle East region and provide our advertisers with more convenient time-slots for taking their message to the desired audience,” added Mr Madhavan. “To complement the Asianet Middle East 24×7 channel, we are also planning to establish a dedicated studio to drive our Middle East programming further.”
Asianet, established in 1993 in Kerala, launched its Middle East operations to be closer to the large population of expatriate Keralites in the region in 2000. In addition to setting up a dedicated office in Dubai Media City, Asianet also made strong inroads into radio with the popular Asianet 657 AM, which has extensive listenership across the Gulf region.
Asianet Middle East has a dedicated events team, which organises special stage shows across the Gulf region during festive occasion of importance to the Keralites. Events like Ponnonam, Dance Party and Vishukaineetam have been massive crowd-pullers that brought together Malayalis in joyous celebration with Asianet.
“We have always been committed to stay connected with our viewers,” said Mr Madhavan. “Asianet already has a powerful programming mix already that is focused on life in the Gulf. Programmes such as Gulf Round Up and City Lights give an overview of life in the Gulf. We were also the first to commence dedicated programming for events such as Dubai Shopping Festival, thus serving as a cultural bridge.”
With a an estimated 4.5 million in the Middle East region alone, Asianet is the leader in Malayalam television with two other Malayalam channels – Asianet News, dedicated to news, views and analysis; and Asianet Plus, an entertainment channel catering to the younger audience. The Asianet Middle East 24×7 channel will effectively replace the Asianet channel from Kerala in the entire Middle East w e f 25th March 11 am.
The official launch of Asianet Middle East 24×7 will be held at a gala function to be held in Dubai on April 7, 2010.
kindly give the timing of your programme paattupetty in asianet middle east.
hi,
please tell the time of ANANTHAM ANJATHAM,in middle east?
seema
Open House
Asianet Middle East
After Compliments
Thank you for gifting ASIANET MIDDLE EAST channel to all the Malayalees in the Gulf/Middle East region. We all were very happy to hear this news through Asiant channel and we all tuned to the new frequency to get ASIANET MIDDLE EAST, but there was no announcement through Asianet that you are going to discontinue the other Asianet channels (i.e. Asianet & Asianet Plus).
We have to make a suggestion regarding the most loved/viewed programme ‘Idea Star Singer’ as under :
By showing the IDEA STAR SINGER as a delayed programme (i.e. two days after showing the programme in India), what enjoyment is there for us ? In our opinion, the telecast of this most loved and viewed programme should be at the same time in India as well as other GCC and European countries. By this delayed proramme, we are not able to vote for our favorite contestants. Don’t you want vote/SMS from Gulf viewers ? There will be a huge reduction in Votes/SMS from the viewers, particularly from GCC countries. Hence we request you to please consider transmitting at least the ‘IDEA STAR SINGER’ programme at the same time as is being shown in India.
If this is not possible, we hope at least the FINAL will be shown ‘LIVE’ in India, GCC and all over the world at the same time, so that each favorite contestants will receive lot of SMS and that will help in deciding the right contestant.
I am sending this mail on behalf of Gulf viewers and do not feel that this is my individual opinion.
Shall be grateful if you could please forward this request to the concerned authorities and we look forward to hearing a positive response asap.
With best regards
C K Jose
Secretary to General Manager
National Mineral Water Co. SAOG
P.O. Box 2740, Ruwi, PC 112, Sultanate of Oman
Tel. 00968-24628900/ Fax 00968-24628999 / GSm 99343385
E-mail : contact@tanufwater.com / ckjose@tanufwater.com
Website : http://www.tanufwater.com
We love it asianet with good sound and good picture and good programmes but without any announcement disconnected two channel (i.e. Asianet & Asianet Plus)after launched a new middle east channel.
Anyhow tks to all of you.
Niyaz ksa.
i think asianet only consider working people.there are so many lke u who are simply sittting at home . our only entertinement was asianet. but now what is this. we are fed up with this cinema . actualy i think house wives are the regular viewers of this programme what i feel is your idea star singer is now something to cheat gulf viewers .that is why now i stop viewng my favorite programme. All my friends are not satisfied with your new channel .7 pm was the previous time for idea star singer .Before ,after watcching this programme only we gone out .I dont think working people spent so much time infront of your channel. They are so much busy.If they so in the previous timing there was retelecast at proper time .so please at least make arrangementsfor us to watch asianet and asianetplus . other wise we spent our life simply sleeping fulltime
idea star singer joby john mobile number please
soooooooooooooooooooo boringggggggggggg
Sir
i am a regular viewer of idea star singer programme and support the contestants with sms.please keep the time 8 pm kuwait time. when i am on night duty i will have to leave home by 9 pm and return home @ 8 am.please consider my request
ingane borakkaruthu.
oru masathil ithu (rappakal film) ethramathe pravashyamanu?
pravasigalku thersday night friday ithanu free time.
please concider our feelings
HAI i am jinu i am working in ksa.i have one request here holyday thursday & friday that time coming filim all old filim one filim how many time coming.plese put new filim also.new filim coming only saturday & sunday.y like that. plese provide thursday & friday good filim (new)plese change time seerial parijatham.this 2 late.now 2 late seerial parijatham