Radio Mango Idea Nattile Tharam 2

Radio Mango Idea Nattile Tharam 2

Radio Mango will kick off its on-ground mobile music reality show, Radio Mango Idea Nattile Tharam 2, at 4.30pm today at Marine Drive. In its first edition, Nattile Tharam had found a place in the Limca Book of Records for its unique on-ground format and had won awards at a national level as well. This year, Nattile Tharam 2 is back with a twist. In addition to the mobile recording studio, there will be, for the first time in India, water borne recording studio in the shape of a modified houseboat. This one-of-a-kind feature gives Nattile Tharam 2 the opportunity to reach lakhs of people who live by Kerala’s waterways. Nattile Tharam 2 will audition at least 20,000 participants and will cover all 14 districts in Kerala with 115 touch points reaching up to 18 lakh people.

Other co-sponsors to the event are: Western Union, Muthoot Pappachan Group, AIMS Bangalore and Gopu Nandilath G-Mart. JT Pac is the entertainment partner.