Grand Kerala Shopping Festival 3rd Season Starting Today 1 Dec 2009


Grand Kerala Shopping Festival 3rd Season Starting Today 1 Dec 2009

Grand Kerala Shopping Festival

Grand Kerala Shopping Festival

Grand Kerala Shopping Festival is envisaged as forty-five day annual event, every year. The event has been conceived and organized to give a big leap for the trade and commerce in Kerala. Through this shopping festival, the Kerala Government intends to transform the State into a hub for international shopping experience. In the process, the brand image of Kerala Tourism would go a long way to help upgrade the infrastructure of traditional marketing centres in Kerala.

The objectives in brief :

* Accelerate economic growth
* Boost local trade and commerce
* Launch “Shopping Tourism”
* Create world-class infrastructure
* Increase revenue
* Develop traditional market centres
* Create employment

Grand Kerala Shopping Festival Organizers

Grand Kerala Shopping Festival 2009-10 comes to you from Department of Tourism, Government of Kerala in association with Finance Department, Civil Supply Department, Industries Department and Local Self Government Department, Government of Kerala.

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Event Manager – CRAYONS Advertising Ltd.

Prize Structure for Grand Kerala Shopping Festival 2009-10

MEGA PRIZE

1st Prize – 1 Kg Gold for 6 winners

2nd Prize – ½ Kg of Gold for 6 winners

Apart from attractive discounts and exciting packages, all shoppers who buy anything worth Rs.1000 from shops participating in the festival will be given a Prize coupon.

This coupon comes with threefold benefit :

* The shopper can get an instant Prize through a scratch-and-win scheme.
* The same coupon enables one to enter a weekly lucky draw and be eligible to win gold coins.

Weekly Prize structure in 1 Zone in  1 week

1st Prize – 10 sovereigns for 6 winners

2nd Prize – 5 sovereigns for 6 winners

3rd Prize – 1 sovereign for 100 winners

1 Zone/ for 6 weeks

1st Prize – 10 sovereigns for 36 winners

2nd Prize – 5 sovereigns for 36 winners

3rd Prize – 1 sovereign for 600 winners

2 Zone/ for 6 weeks

1st Prize – 10 sovereigns for 36 winners

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2nd Prize – 5 sovereigns for 36 winners

3rd Prize – 1 sovereign for 600 winners

3 Zone/ for 6 weeks

1st Prize – 10 sovereigns for 36 winners

2nd Prize – 5 sovereigns for 36 winners

3rd Prize – 1 sovereign for 600 winners

TOTAL 18 WEEKLY DRAWS SPREAD OVER 3 ZONES

* The coupon also makes the shoppers eligible for a MEGA lucky draw, held at the end of the festival.

Grand Kerala Shopping Festival Mega Prize

1st Prize – 1 Kg Gold for 6 winners

2nd Prize – ½ Kg of Gold for 6 winners

Grand Kerala Shopping Festival Prize to Shop Owners

Instead of giving prizes to MEs by way of GOLD, as done during last year it is decided to give away prizes based on the following criteria

* Best Illuminated shops
* Best Decorated shops
* Innovative promotional activities exclusively done for the promotion of GKSF in Print and Visual Media of their own
* Best shops that beautifies the street/bazaar
* Maximum coupons consumed

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Contact Grand Kerala Shopping Festival

Grand Kerala Shopping Festival, Department of Tourism, Park View, Thiruvananthapuram -33
Phone : 0471-2560441, 2560406. Fax : 0471-2322279
Email : gksf@keralatourism.org

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