The Dubai Shopping Festival (DSF), the annual month-long shopping and entertainment extravaganza hosted by the Emirate of Dubai, reportedly rakes in 10 billion DHS in 32 days of festivities attracting every one, from bargain hunters scourging for dream discounts to shopaholics who experience retail therapy in its sprawling malls .
Starting 22 January 2009, Amrita TV airs a daily snappy round up of the best happenings at the Dubai Shopping Festival ,popularly referred to as DSF. The show is anchored by noted Malayalam actor who has a gift of the gab ,namely Suraj Venjarammodu, exclusively for Amrita TV. The programme called Suraj @ DSF will be telecast everyday at 11 pm(IST) so that it can be ideal viewing for audiences in Kerala as well as the middle east.
Shot in the pavilions of the Global Village, one of the main venues of the Festival right in the thick of the action, it captures the spirit of the DSF in 30-minute episodes that comprises descriptive, interactive & interview segments : the first part covering the daily activities and shows of the Global Village followed by a ‘family show’ presented by Suraj along with a family participating in the Shopping festival and an interview section with the super stars of the television serial scene. Amrita TV is the only Indian channel to have been honoured with 29 State Awards for Excellence in television in just three years since inception.