Onam Festival: Kerala media to air special programmes
As Kerala reverberates with Onam festivities, television, print and radio players in the southern state are busy lining up programmes to celebrate Kerala’s biggest festival.
Commencing on September 2 (Atham day), the celebrations will continue till September 14 (Chathayam day). The two-week Onam special programming will have interviews, films, special programmes and music-based shows across the various mediums.
Asianet Network will air special programmes during the Onam festival across its three channels – Asianet, the Malayalam general entertainment channel; Asianet News, the Malayalam news channel; and Asianet Plus, the Malayalam youth entertainment channel.
Asianet will air films like Classmates, Prajapathi, Keerthi Chakra, Balram Vs Tharadas, Anachantham, Chess, Thuruppugulan, and Mahasamudram. In addition, the channel has a close-up of south Indian actress Navya Nair, Navyame Sallapom, Special Adhithi, in which actress Kalpana will visit poor homes with Onam gifts, musical chat show Super star Mohan Lal with Idea Star singers 2007, and stage show Ponnonam 2008.
Among other shows on Asianet are, Onam with Kalabhavan Mani, Onathinidayil Puttukachavadam, interview with Mammootty, musical fusion Me Music Magic, Jagathiyile Ambilikala, Angeekarathinte Niravil, Sasneham Sneha, and stage show Onanilavu 2008.
On Asianet News, in addition to the usual programmes, there will be live coverage of the Athachamayam in Thripunithura. The special programmes for the festival include Onam celebrations in different regions of Kerala, poems on Onam, Onakalikal and Maveli Vartha, among others.
Asianet Plus will air interviews with Meena, Sona, Mohini and Rasika. The programming will also consist of comedy shows Onam de Pinneyum Vannu, music programme Pranamam, Sundarikalude Onam, and 300 day celebrations of Crazy TV, among others.
On the other hand, Amrita TV, the Malayalam general entertainment channel, has created programme slots spread over the different days of Onam celebrations. The channel calls it a power-packed Onam menu with the slots including world TV premiers of blockbuster Malayalam movies like Don, Hallo and classic award winning movies like Orekadal. Celebrity interviews featuring film stars, politicians and even beauty queens like Miss India Parvathy Omanakttun have been lined up. Various Onam specific shows have also been added to the itinerary.
On the radio front, Malayala Manorama Group’s Radio Mango has crafted innovative content in the form of programme capsules like Maveli Returns as part of the humour genre. OB programme called Onamkeralamoola will be on air from next week onwards, wherein bumper gifts will be hidden in various parts of the cities and listeners will have to find them out through given clues. Apart from this, various other ground events have been scheduled to be launched by the radio station for Onam festivities.
Among print players, Mathrubhumi Publication’s weekly issue has been crafted into a twin Onam special issue with 600 pages of literary items. Along with that a twin issue of Onam special Grihalakshmi of total 200 pages is being launched. The publication is optimistic about cashing in the optimum from the travel magazine Yathra matching up with the touring plans of the people in the festive season.